Oct. 14, 2026

What Italian Values Can Teach Us About the Products We Use Every Day

What Italian Values Can Teach Us About the Products We Use Every Day

How do the values passed down through generations shape the way we think about quality, the products we use every day, and how we spend our time? And what can we learn from Italy’s approach to slowing down and enjoying life?

In this episode of A New Life in Italy, Host Samantha Wilson speaks with Seth Spears, entrepreneur, product designer, father of six, and founder and Chief Visionary Officer of Wellnesse. Raised in a large Italian American family with Sicilian roots, Seth grew up appreciating quality and ingredients. A recent trip to Sicily with his mother brought him closer to his heritage, including a visit to the home where his great-grandfather lived before emigrating.

Seth and Sam discuss how Italian culture has shaped his views on quality over quantity, slowing down, and making time for the people around us. They also explore Wellnesse, the oral care company Seth founded, and his approach to questioning the ingredients in everyday personal care products.

In this conversation, they explore:

  • Italian roots and family: Reconnecting with his Sicilian heritage and discovering his great-grandfather's home.
  • Quality and everyday choices: From craftsmanship and product ingredients to why Seth founded Wellnesse.
  • Slowing down: What spending two weeks in Cefalù taught Seth about letting go of productivity pressures and enjoying the moment.

Listener questions

Sam also answers three questions about everyday life in Italy: why Italians rarely take coffee to go, whether people still shop at several food shops instead of doing one large grocery shop, and how to organize your day around afternoon shop closures.

Connect with Seth and Wellnesse

Seth Spears


Wellnesse


Mentioned in this episode:

Listen Vivace

A life well lived is never finished. There is always another version of yourself waiting to emerge. Vivace exists for women who believe the most beautiful part of life is not what has already happened, but what comes next. https://vivacenetwork.com/

Vivace Media Network

Listen Vivace

A life well lived is never finished. There is always another version of yourself waiting to emerge. Vivace exists for women who believe the most beautiful part of life is not what has already happened, but what comes next. https://vivacenetwork.com/

Vivace Media Network

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